EatPlayStay is a range of packages created by Art Director and Photographer, Loe Russell. Loe loves shooting for hospitality because it is a challenging blend of people, food and architecture. Having come from an Advertising background, she has strong instincts and 10 years of experience developing and polishing creative communications for over 80 different brands. Loe was born in Canada, and spends most of her time in Berlin, when she is not on location. Loe can offer you a unique vision for your resort that can best highlight and elevate your business.
Quality, vibrant photography is imperative for standing out in a crowded market. Potential customers base much of their decision on the images you show to represent your brand. Photos are an easy way to showcase the strengths of your property, in imagery that is authentic and memorable. Eat. Present your dining spaces, menu, or lifestyle of people enjoying your food & drinks. Play. Showcase the facilities and services offered to guests, like spa and massage, pool, beach and local attractions. Stay. Capture the essence of what it is like to stay at your hotel or resort, highlighting the rooms, architecture and views.
Very strong work…edgy, sensual, raw, poetic.
Loe is agile and able to plan and adapt to what is available, in developing shot lists that best highlight the location and services. She uses minimal lighting setups and is able to shoot with little disruption to daily hotel activities.